Los 100 mejores artículos sobre comunicación de 2020

Este 2020 que dejamos ha sido un año disruptor en muchos sentidos. No solo por la pandemia global que hemos vivido. Han sido 12 meses llenos de contenidos muy potentes sobre comunicación, periodismo, medios, redes sociales y transformación digital. Por este motivo, los que estáis aconstumbrados a leer el resumen que hago sobre periodismo, este año amplio el foco con temáticas que me interesan en el ámbito de la comunicación.

1.El periódico sueco Dagens ETC ha dejado de aceptar publicidad de empresas que promueven productos y servicios basados en combustibles fósiles | Reason Why

2.RTVE busca un ‘robot’ para redactar noticias sobre partidos de fútbol | Voz Populi

3.La desinformación que viene en 2020| MiquelPellicer.com

4.La caída de la televisión tradicional sigue en 2019: no crece la inversión ni el consumo | Marketing Directo

5.How a Brit turned ‘The New York Times’ into a symbol of hope for newspapers | iNews

6.It’s Easy to Be a Jerk on Twitter. And Twitter Wants to Fix That | Wired

7.The Athletic reaches $500 million valuation in sign investors are bullish on subscriptions | Axios

8.Here’s how The New York Times tested blockchain to help you identify faked photos on your timeline | NiemanLab

9.The Essential Clayton Christensen Articles | Harvard Business Review

10.TikTok makes education push in India | TechCrunch

11.¿Qué podemos aprender con el accidente mortal de Kobe Bryant y de su hija Gigi? | MiquelPellicer.com

12.Social Media Marketing & Management Dashboard | Hootsuite

13.Guardian to ban advertising from fossil fuel firms | The Guardian

14.YouTube, Facebook, Twitter Try To Crack Down On Coronavirus Conspiracies | Tubefilter

15.Misinformation about the coronavirus is threatening to overwhelm tech platforms | The Verge

16.As the coronavirus spreads, misinformation is spreading even faster | The Guardian

17.Publishers are growing audiences by producing less content | Digiday

18.¿Cómo está impactando la desinformación sobre la crisis del coronavirus? | MiquelPellicer.com

19.La publicidad en abril presenta una caída cercana al 50% en TV, prensa y radio | PR Noticias

20.Récord histórico de consumo televisivo en abril en pleno confinamiento | Panorama Audiovisual

21.Este es el perfil de los 16,3 millones de españoles que disfrutan de tv de pago | Panorama Audiovisual

22.Mark Thompson: “La pandemia demuestra el valor de noticias confiables” | CNN Business

23.TikTok Crosses 2 Billion Downloads After Best Quarter For Any App Ever | SensorTower

24.Where Are the Photos of People Dying of Covid? | The New York Times

25.The Virus Changed the Way We Internet | The New York Times

26.La televisión en tiempos de confinamiento | Innovación Audiovisual

27.How a Boston Globe website started connecting those in need because of coronavirus with those who can help | NiemanLab

28.Five Chatbots that combat fake news on the COVID19 | Dinfografia by Maria Crosas

29.Ana Frank, convertida en ‘youtuber’ en una adaptación de su diario | Verne

30.Mapa de Medios 2020 | Ymedia Vizeum

31.Subscriptions are not going to work for everyone, and here’s why | What’s New in Publishing

32.Cinco ideas que pueden ayudar a innovar en los medios, según el gerente de BBC Labs | Laboratorio de Periodismo

33.El negocio del pódcast: buscando las fuentes de su rentabilidad | Telos Fundación Teléfonica

34.Five digital subscription trends for publishers, in charts | What’s New in Publishing

35.Searchlight y ForgeLight adquieren la mayoría accionarial de Univision | Univision

36.Byte is about to pay $250,000 to creators for good videos | The Verge

37.The Wall Street Journal joins The New York Times in the 2 million digital subscriber club | NiemanLab

38.¿Cómo TikTok puede ayudar a tu empresa? | MiquelPellicer.com

39.ESPN streaming rival DAZN pushes major international expansion | Axios

40.Dos de cada tres mujeres periodistas denuncian la falta de expectativas de promoción en su trabajo | lamarea.com

41.Diez recursos sobre el coronavirus para periodistas | #RedDePeriodistas

42.Un periodismo deportivo sin competiciones, una oportunidad para reinventarse | Periodismo Deportivo de Calidad

43.Por qué piden ayuda los medios por el coronavirus | El Post Blanco

44.Prepárese para una crisis. Está aquí al lado…. | Comunica Tu Crisis por Agustín Rodríguez

45.UK national newspaper sales plummet under Covid-19 lockdown | The Guardian

46.Sostenibilidad (o viabilidad) de los medios durante la pandemia | SembraMedia

47.The Fate of the News in the Age of the Coronavirus | The New Yorker

48.Consejos y recomendaciones para gestionar la comunicación en tiempos de Covid-19 | MiquelPellicer.com

49.How to Inspire Your Teams During the COVID-19 Crisis | PRSay

50.Bloomberg to launch “Screentime,” a new entertainment vertical | Axios

51.How publishers worldwide are using different business models to grow revenue: Highlights from FIPP’s Innovation in Media Report | What’s New in Publishing

52.La pandemia de información según Whitney Phillips | Digital Future Society

53.How COVID-19 Has Impacted Media Consumption, by Generation | Visual Capitalist

54.The Times Is Encouraging Everyone to Support Their Local News Outlets | The New York Times

55.Chatbots y asistentes de voz, una oportunidad en la gestión de crisis sanitarias | TicBeat

56.¿Importa el periodismo? Entrevista a Michael Schudson de la Columbia Journalism School | Social Trends Institute

57.El informe de Mary Meeker sobre las tendencias de la pandemia | MiquelPellicer.com

58.Fake news y COVID-19: el otro virus | UOC News

59.News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers | Digiday

60.El renacer de las newsletters: escritores y artistas le dan un giro personal a una clásica herramienta de marketing | Vogue España

61.Journalists get caught in the crosshairs as protests unfold | Axios

62.Digital News Report 2020: resumen ejecutivo y hallazgos clave | Reuters Institute

63.The New York Times and Washington Post each draw more paid digital readers than all local websites, a new report found | Poynter

64.Engagement over revenue: How The New York Times has reoriented its events internationally | Digiday

65.As TikTok grapples with weightier topics, journalists are tuning in to deliver the news | Poynter

66.Why are millennials and Gen Z turning to Instagram as a news source? | The Guardian

67.New York Times Hits 7 Million Subscribers as Digital Revenue Rises| The New York Times

68.People pay for news that reinforces their social identities | American Press Institute

69.As the BBC’s Twitter stars fall silent, their boss looks further afield | The Guardian

70.La directora de contenidos y publicidad de Spotify explica cuál es el plan de la compañía para revolucionar la industria del podcast | Business Insider

71.After reaching profitability in 2019, Politico EU aims for 10% revenue growth this year | Digiday

72.How Sportswriters Capture the Action From Outside the NBA Bubble | Daily Beast

73.Realizing Good Intentions? A Field Experiment of Slow News Consumption and News Fatigue | Journalism Practice

74.Publish less, but publish better: pivoting to paid in local news | Reuters Institute

75.Why we made a Chicano Moratorium project zine | Los Angeles Times

76.Journalists Are Leaving the Noisy Internet for Your Email Inbox | The New York Times

77.Hack-and-leak en las elecciones de EE.UU: Filtraciones que también pueden desinformar |RTVE

78.The Power of TikTok | Kantar

79.How algorithms discern our mood from what we write online | Knowable Magazine

80.Los periodistas rusos cambian la televisión por YouTube | IJNET

81.Five tips from The Economist to perfect your newsletter strategy | Journalism.co.uk

82.Valuing journalism in a world of near-infinite content | Reuters Institute

83.The Supply of Disinformation Will Soon Be Infinite | The Atlantic

84.US election 2020: TikTok gets pulled into the campaigns | BBC

85.Alan Rusbridger on how to manage perpetual newsroom change: ‘I’m your leader, trust me – is not going to work’ | PressGazette

86.Here’s how entrepreneurial local journalists are fighting back against Alden Global Capital | NiemanLab

87.Así se construye el marketing del k-pop | Xiana Siccardi

88.The Smaller, Smarter Future Of Agencies | Forrester

89.How leading Canadian publisher, The Globe and Mail, is building the “newsroom of the future” | What’s New in Publishing

90.10 claves sobre las elecciones presidenciales de los Estados Unidos | ElNacional.cat

91.Qué es lo que quieren los consumidores para pagar por las noticias |IJNET

92.With many children still learning from home, kid-focused news products aim to fill some gaps | NiemanLab

93.Why the Philadelphia Inquirer is investing in service journalism | American Press Institute

94.8 Reasons Why Email Newsletters Are a Game-Changer for Local News | Local News Initiative

95.COVID cases are spiking, but our attention isn’t | Axios

96.We design maps for a living. Here’s who got the 2020 election right | Fast Company

97.The Substackerati | Columbia Journalism Review

98.How Spotify is Killing the Open Podcast Ecosystem | Singhkays.com

99.This Was the Year When Everything Became TV | The New York Times

100.The definitive ranking of streaming services as we head into 2021 | Fast Company

101.The nine challenges PR will face after the pandemic | Global Alliance

Fuente: miquelpellicer.com